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About HBR Rentals

How It All Began

The Story of HBR Rentals: Built with Purpose, Grown with Vision

Every company starts with a "why" — and for us at HBR Rentals, that “why” was rooted in one simple idea:

There had to be a better way.


Back in the early days, we saw firsthand how property management was often reactive, impersonal, and frustrating — both for owners and residents. We noticed landlords juggling it all without the systems, support, or legal knowledge they needed. And residents? Often left waiting days for a response or maintenance solution.

So, we asked ourselves:

What if we built something different?

What if we created a company that led with systems, empathy, and service — not just leases and late fees?

That question sparked the vision for HBR Rentals.

From the very beginning, we wanted to be more than just a management company — we wanted to be a trusted partner. One that owners could count on to protect their investments, and that residents could rely on to feel respected, heard, and cared for in their homes.

We believed in using smart technology to improve transparency and efficiency. We believed in being proactive rather than reactive. And most of all, we believed in treating people like people — not just “tenants” and “landlords.”

We started small — just a few homes and a handful of clients who believed in us. But we grew with intention. We put systems in place. We built a team with heart. We aligned with national leaders like NARPM and committed ourselves to compliance, education, and excellence.

And as we grew, so did our vision.

Today, HBR Rentals proudly serves homeowners and residents across Tracy, Mountain House, and surrounding areas — with the same core values we started with:

  • Driven by Results, Backed by Systems
  • Human First, Always
  • Clarity Through Communication
  • Expertise You Can Rely On
  • Equity for All
  • Partnership Over Transactions

Our story isn’t just about where we came from — it’s about where we’re going.
Because property management isn’t just about houses. It’s about people. It’s about trust. It’s about doing things the right way — even when it’s hard.

That’s the HBR Way.
And we’re just getting started.

What Makes Us Different

At HBR Rentals, we set ourselves apart with managers that have a narrow focus and skillset built around their job functions.

Our departments include:

  • Operations
  • Leasing
  • Maintenance
  • Owner Success
  • Resident Success

Our team of dedicated professionals is equipped to handle a wide range of property management needs. While we manage everything from single-family homes to multi-family residences, our true focus lies in helping clients optimize the performance of their investment properties. Our specialized staff is ready and eager to discuss your current and future property management goals, working with you to elevate your investments to their highest potential.

HBR Rentals Is a Member Of

  • NARPM
  • Serve on board of CALNARPM
  • Crane
  • Central Valley Association of Realtors

Your Time Matters—HBR Rentals Makes Sure You Get It Back

At HBR Rentals, we handle the day-to-day responsibilities that often weigh landlords down—whether it’s rent collection, maintenance coordination, or tenant communication. By managing the details, we free up your schedule so you can focus on what truly matters, whether that's family time, travel, or expanding your portfolio.

What makes HBR Rentals stand out? It’s our commitment to doing more for our clients. Explore how we deliver peace of mind and proven results:

Why Hire Us Our Guarantees

Building Stronger Communities Through Partnerships

At HBR Rentals, our commitment to excellence extends beyond our team. We proudly work alongside trusted local vendors and industry partners. These valued relationships allow us to streamline operations, reduce expenses for our clients, and ensure quality across every aspect of property management.

We’re proud to collaborate with companies like:

  • Rentvine
  • ShowMojo
  • Petscreening
  • Boom
  • Second Nature
  • Zinspector
  • HavenAI
  • LeadSimple
  • PropertyMELD

By working closely with these partners, HBR Rentals is able to enhance the rental experience for both owners and tenants—handling everything from maintenance scheduling to communication and beyond.

Growing to Serve You Better


Growth Fueled by Service & Strategy

Today, we’re proud to manage over 290 doors across Northern California. While our roots remain strong in Mountain House and Tracy, we’ve expanded into the East Bay, now serving property owners in Livermore, Dublin, Pleasanton, and San Ramon.

Our growth has been fueled by trust — and powered by people.

We’ve built a strong team of ten dedicated professionals, each bringing their own expertise to the HBR mission:

  • Ron and Eva Cedillo - Broker / Owner
  • Karen Jordan - Director of Operations
  • Tre Jordan – Maintenance Supervisor
  • Ruth De Ruiz – Client Success & Team Lead
  • Liz Hernandez – Project Manager
  • Walter Padilla – Operations & Audit Coordinator
  • Rob Iraheta – Owner Success Manager & Sales Implementation
  • Ruth Nunez – Resident Success Manager
  • Phoenix Anadon - Property Inspection Specialist

Together, we work in sync — supporting owners, serving residents, and continually improving our systems to reflect the high standard we set for ourselves and our clients. Our story isn’t just about where we came from — it’s about where we’re going. Because property management isn’t just about houses. It’s about people. It’s about trust. It’s about doing things the right way — even when it’s hard.

That’s the HBR Way.
And we’re just getting started.